We all have our own brand.
It’s the perception people have of us. We can shape it, for better or worse.
And we can also apply the same marketing techniques from the business world to improve it.
My wife took a photo for me today to use as a profile shot, the old ones now out of date.
I had it taken behind a clear colour background to be recognisable from the crowd. I used the same shot across my networks for consistency. It somehow worked for my core values; approachable, hardworking, balanced.
It’s these little things, small but often, that help give us a fighting chance from standing out from the very busy crowd.